This week, the World Economic Forum holds their Annual Meeting in Swiss mountain resort Davos. routeRANK helps participants choosing their travel routes and the Forum to run a contest rewarding the greenest participants.

The World Economic Forum recognizes that its activities have an impact on the environment and view it as their responsibility to limit and reduce negative consequences. At the 2012 Annual Meeting, the Forum is pursuing the Greener Davos initiative, which was introduced two years ago to address participants’ concerns about the environmental impact.

About 90% of the total CO2 emissions are a result of participant and staff travel. Over 12,000 tonnes of CO2 are generated each year during the five-day meeting. Since 2005, the funds collected through carbon offsets have gone to compensation projects around the world.
Participants can compensate their own emissions by using a simple tool available online at or by visiting the Greener Davos Desk located on the Middle Level of the Congress Centre.

Developed by routeRANK, the exhibition tool also offers to compare the different modes of transportation and help participants choose the greenest route to Davos. A contest will reward the five greenest participants who use the most environmentally friendly option to travel to the Annual Meeting, the prize being a mobile solar charger.

In addition to compensating emissions, the Greener Davos initiative further addresses reduce overall traffic at the event and to restrict circulation to vehicles fulfilling environmentally friendly conditions.